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Vision & Strategy

It is our responsibility that current and future generations can live a healthy life on our planet. Protecting the environment with climate-positive business cycles is the maxim of all actions at Chocal.

OUR PURPOSE: A world without plastic waste!


Together we realise packaging ideas at high speed and world-class level. Outstanding technology and know-how enable cradle to cradle packaging and a global, climate-positive production. For a world without plastic waste!

The 21st Century - a Challenging Time


  • Consequences of climate change and associated political as well as social influences that are difficult to calculate

  • Crises like the Corona pandemic occur unexpectedly ("black swan events")

  • Raw material issues (nature destruction, immense CO2 pollution and waste at the end of product lifecycles)

  • Technological change with unclear standards and prevision of digital business models (old economy comes with disadvantages of cost and scale)​

  • The world is transforming more dynamically then existing structures are adaptable

Market uncertainty due to environmental factors that are hard to calculate

Risk that investments in fixed assets are under-utilised or even obsolete


Future business models and fixed asset investments have to be:

designed based on cradle to cradle principle

sustainable, CO2 neutral and climate positive

scalable and as customisable as possible

extremely flexible

resilient and responsive to changes in environmental factors

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Cradle to Cradle
Our Strategy

Chocal is the ideal partner for the world's fastest realisation of product ideas. We develop design concepts for your packagings according to the cradle to cradle principle. We only use renewable raw materials to manufacture the packaging, which flow back into nature as nutrients when they are disposed of. With cradle to cradle (C2C), we close the cycle, end the destruction of resources and actively combat environmental pollution.

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